Macau Pui Ching Middle School and Share Media Co. Ltd. held a contract signing ceremony and a lecture in the school assembly hall this morning to found a joint study program.

Vice-Principal Mr. Kuok Keng Man and General Manager of Share Media Co. Ltd. Ms. Dong Shi signed the contract on behalf of the program.  Ms. Dong Shi gave a lecture to the Senior 1 and Senior 2 students respectively on “Playing with new media in Generation Z” and introduced how to operate and market four popular new media platforms, including Weibo, Xiaohongshu, Tik Tok and Baidu.  Lastly, Ms. Dong briefly explained different positions in the new media industry, such as planning, coordinating, copywriting, broadcasting, directing, editing, optimizing, etc., giving students an understanding of the diverse facets of the industry.

Share Media Co. Ltd. is a new media service provider that aims to provide industry talents with a platform to fulfill their dreams.  Through the joint study program, Share Media will be providing students with guidance on video production and social platform marketing.  Together, Pui Ching and Share Media aim to improve students’ new media literacy and ultimately produce talents in the industry for Macau and the Great Bay Area.